The new site meets the needs of J&R Enterprises with a simplified usability geared for busy physicians.

In 2008, just a few short years after its founding, J&R Enterprises began manufacturing its innovative Neuro 7 device—an all-in-one tool to improve the delivery of neurological assessments—for the worldwide market. The company needed a Web site more aligned with its market maturity, featuring improved usability, online ordering capabilities, and better company and product branding.

To accomplish this, J&R Enterprises engaged iSoftStone's creative, interactive, and content teams to redesign the site and effectively communicate to the company's target audience—busy physicians who want an informative, streamlined experience.

The new iSoftStone-built site delivers a clean, professional experience; a simplified user experience; and an easy-to-use shopping cart, which have all helped increase sales by 20 percent since the site launched.

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