Dongfeng Liuzhou Motor Marketing Master Data Project



Project Background:

In this project, business architecture consulting provides analysis materials and path references for the IT system planning, process optimization, and integration of PV/CV systems for Liuzhou Motor's marketing. It aims to avoid the duplication of common applications across various operational departments, enhancing the flexibility and agility of the company's new business processes.


Project Outcomes:

iSoftStone utilizes the data middle office product with independent intellectual property rights, Cloud Middle Office • Chongming, to support Liuzhou Motor's various data enablement responsibilities, from customer acquisition management to customer retention marketing. This seamless integration with its original customer touchpoint platform, dealer platform, marketing business management platform, and data platform has facilitated Liuzhou Motor's accelerated digital transformation.