Marketing Platform Project for a Lens Brand


Project Background:

We offered a B2B2C omnichannel marketing platform solution for a lens brand, helping the client achieve success in online channels. This platform facilitates seamless omnichannel consumer journeys, both online and offline, to increase revenue for eyewear retailers and build trust and loyalty between consumers and the brand.


Project Achievements:

The project digitally transformed the business model, explored online new retail formats, and collaborated with offline services to create a two-way traffic conversion loop.

It converted 100% of paper price catalogs to electronic catalogs, significantly reducing operational costs.