Beauty Client "AR Intelligent Interactive Experience" Project


Project Background:

During the epidemic prevention and control period, with limited user travel, the goal was to provide online interactive experience services to maintain user engagement and enhance brand value. The project involved online interactions and makeup experiences for customers to easily experience and choose preferred beauty products.


Project Achievements:

It effectively reduced customer acquisition/monetization costs and comprehensively improved various operational metrics through trial operation experience at physical stores.

Over 50% of users were from online reservations and in-store experiences.

The project achieved a 25% conversion rate of browsing users.

Online order transaction amounts reached 17%.