Joint-stock Bank Customer "Traffic Operation Optimization" Project


Project Background:

The customer required the collection of behavioral data from mobile banking and mini-program users to provide data analysis support for product optimization and analysis of the effectiveness of operational activities. The project focused on optimizing products on the mobile app.


Project Achievements:

A platform was established for collecting and analyzing online user behavior for a bank.

A marketing activity index system was established to assess customer acquisition, retention, and conversion for marketing activities.

The growth analysis platform monitored the visitation and purchase conversion rates of financial products and verified specific data declines to provide targeted recommendations.